All the words you see in an ad, everything mentioned in the tv or radio plug, even the headlines you read in the various online marketing tool are based on a Copy. In your business, who writes that compelling set of words that sell?
In this podcast, David Counsell and David Pritchard give us a follow up from last week’s discussion of USP. After you have determined the core reason for your business, it is time to use it as a reference to your promotional ads. But how would you start writing one? How can you make sure that the copy will put people to action? Here are a few tips to help you start writing your own copy. But always remember, copy can be crucial so don’t be afraid to ask for help. Have a listen now and larn the things where you can start from.
In this Episode
00:57 Welcome to David versus David
02:34 If having a podcast lets you reach more people in your business, then you should definitely do it
02:53 Even if there are only 60 people listens, you are still massively ahead than having nothing
04:14 You can choose the length and format of your podcast
05:15 We can discuss that further in the future, why and how to use podcast in your business
05:21 Continuing from last week discussion of USP, we will now talk about Copywriting
06:15 That is writing the marketing, sales, ad or even audio copy
06:24 It is the art of writing the words that sell your products
07:04 Establishing your USP is the first building block of copywriting
08:25 So how do you write compelling copy? Who do you write it for?
08:47 Can surveys help you?
08:58 What is the language of your customers and what will you use?
10:41 If you have a USP and you can put a name to it, that is fantastic
10:52 Copywriting should start with a brief
11:37 Are you more comfortable using a pen and paper or with typing?
12:27 How can a mind map help you out?
13:50 Even a book author use a mind map software
14:40 Write your attention-grabbing headline
16:07 Headlines can be related to benefits and how you can solve problems
17:06 Clever is clever but you want something that works
17:23 Here is a quick 4 steps that will help you write your copy
17:48 Don’t write a copy that will solve all problems. Focus
18:42 It works really well with Google Ads
19:33 You can have multiple web landing pages, each one different from the problems it solve
20:47 It’s a rookie mistake to do everything all at once
20:59 Where do you place your call-to-action?
21:24 Can you brand and call to action at once?
21:46 Don’t spend money just for the sake of spending money
22:19 It should be clear what you want people after reading the copy
23:18 Skip the pleasantry. Be direct
24:36 You want people to do it now and not later
25:35 Give them an offer they can’t refuse
26:27 After everything is done, test and measure
26:53 You want to know if what you are doing is giving you results
28:09 Copywriting, whatever form it takes, is crucial
28:23 If you can’t make it yourself. Find one who can
28:54 Good copywriters are worth a fortune
29:30 IF you can see the increase in your sales, then it is definitely worth the wait
29:59 If you have any questions, you can contact us through our facebook page, www.facebook.com/davidversusdavid
30:05 Check out the preceding 94 episodes at www.davidversusdavid.com
30:15 These are also avaible in iTunes and do not forget to leave us a glowing 5-star review
30:23 You can also check our personal websites: David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com