Ep.104. Marketing and Advertising on a fast track

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Today is another milestone for our podcast as we reached our 104th episode or, our second year anniversary! How time flies indeed as it feels like yesterday when the first episode was recorded. Every week has been a great time talking about marketing best fit for small to medium businesses. Advertising can be expensive, difficult…Continue Reading




EP. 101. The hidden tricks of the big advertisers unveiled

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What is the common factor of all businesses? All of them try to do marketing and advertising. Especially with the big leagues, they spend a lot to roll out their brands. It doesn’t mean that what the big advertisers do can’t be done to small businesses. In this podcast, David Counsell and David Pritchard talk…Continue Reading




EP.100. Top 10 tips to Improve your Small Business

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Yes, you read the title right, we are now on our 100th episode! It has been a milestone for your weekly dose of insightful discussions and helpful ideas that talks about everything about small to medium businesses. David Counsell and David Pritchard gives out another interesting discussion as we get to reach 10 of the…Continue Reading




Ep. 98. Leads generation. Finding the unknown and rekindling with the dead

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In the course of business, it is very important that you nurture existing relationships. However, it is also a goal to continue looking for potentials clients to whom you can provide your products or services. But where would you find these corner stones of your business to turn them in to precious gems? In this…Continue Reading




EP.91. Quality web content isn’t enough. Bring on the SEO techniques

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In the world of the Internet, infrastructures can practically sprout from anywhere. And we’re talking about websites which can include yours. These pages can be all be beautiful, with great content but what is a wonderful destination if there are no visitors flocking in to check it out? What you need is to develop traffic…Continue Reading




Ep.90. Marketing your products in the upscale class

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Luxury brands aren’t for everybody, that is sure. They just can’t be found immediately nor be acquired that easy. There is always that perception more than the product that it actually carries. If you want to target the high-end market, how will you be starting out? David Counsell and David Pritchard talk about promoting your…Continue Reading




Ep.88. Are you guilty of these common marketing mistakes?

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With the multiple platforms, strategy and mechanism to implement a marketing and advertising, it is easy to commit any of the common mistakes. That is why you should always be in the look out to make sure you are not committing any of these irksome errors. In this episode, David Counsell and David Pritchard talk…Continue Reading




Ep.86. How to reel them in: Other types of email headlines for you to use

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Drafting an email takes time and strategy. Never, ever, make send on in a hurry- this can easily result to loss of opportunity. Like fishing, throw the bait, which is your email subject, and then reel them in. This podcast is a follow up on last week’s topic about making good email headlines for your…Continue Reading




Ep.85. Benefits, questions and reasons. In writing subject lines, let me count the ways

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Making use of your database for email marketing is like having a pot of gold. But unless the recipients open the email and read through, then they remained unpolished stones. The first thing they get to see aside from your email address is the subject line. How can a group of words hook your readers…Continue Reading