Monthly Archives: March 2015

EP.89. Content and Look. How can you make these two work for you?

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Why do you go out fixing something ain’t broke? Marketing is not about you, it’s about your clients.
Why do you go out fixing something ain’t broke? Marketing is not about you, it’s about your clients.

We all heard the saying, If ain’t broke, don’t fix it. And something that is old and boring doesn’t always mean broken. That may be the same on how you see your logo, websites or any collaterals to promote your branding. You may have grown old with it, but do you realize that other people don’t see it the way you do? In this podcast, David Counsell and David Pritchard have another discussion of Q&As tackling about making use of an email list and revamping your business look. Two things that are actually good to look at, content publishing and your physical branding. How do you make use of these for your business?

You may have a website or a blog that may be working for you, but how do you keep your customers go back? How would you attract potential clients to look at what you publish? Same thing with your regular clients, do you want to confuse them with your new look just because it looks outdated? You, too, might be having a weblife crisis. Don’t fall for that trap. Have a listen in this week’s episode and learn how to make content and looks work for you.

In this Episode

00:00 Opener
01:03 Welcome to David versus David, the podcast for small to medium business
01:14 This is where we look at and discuss various aspects of advertising, marketing and the use of internet to help you
01:38 Greetings from the UK
01:44 Greetings from Tasmania
02:10 Today, we will have a Q&A episode
02:15 In Australia, there’s a television show called Q&A (pronounced kwanda), a political show
03:26 The discussions we have each week often bud to some questions
03:52 David P talks about a website where he wasn’t able to make an email list
04:17 Despite the all new ways to engage with customers, good ‘ol email news letters is still one of the most effective way
05:01 David P’s client approached him, telling that she wants to have an email list but can’t keep them
05:16 She runs a business where she helps people to be more mindful and focused
05:33 She actually has a good basis of things that she can send out to people
05:41 She also publishes a lot of content in her blog could be daily or 4 times a week
06:04 Given that not every body goes to her website regularly, not everyone is also aware of RSS feeds
06:49 She can then ask people to sign up to her mailing list so they can get a weekly update
07:07 People may lose interest and won’t come back
07:27 Whenever you publish a blog post, there can be an automatic email to be sent to them for updates
07:55 That’s a neat way to keep your online presence in front of your potential clients
08:21 You can also send information of you have any events coming up
08:55 You can also have an autoresponder, where you can put people in sequence of emails
09:14 One of her clients actually said that they would like it if they will receive dailies from her
09:40 With autoresponder, she can schedule daily emails
09:54 Not only can she maintain relationship with her clients, that is also another form of service
10:16 It can be an opportunity to get people to a paid service
11:20 Giving a free e-book is also another way of making people sign up
11:42 That little conversation with David P and his client has suddenly developed ideas for her business
12:35 These are just the things you can start with an email marketing
12:52 That’s a good testimonial on how you can expand on an idea
13:01 David C will just add a couple of few more suggestions to make those thoughts in to transactions
13:35 Identify the problem that the readers may be experiencing
13:49 Aggravate the problem, show that can be annoying the person and detrimental to their life
14:04 Solve the problem.
14:11 Provide proof. Give examples of other people and how it managed to provide solutions
14:19 There should be a call to action
14:40 She can also develop the courses and have these daily emails as freebies
15:37 Anybody who’s doing their marketing, that is a simple equation to get people on board
15:50 Another David P’s client has a small local business who’s really happy with their website
16:26 They have a physical store and the website provide information on how people can find them
16:32 The website is fairly doing well, up and running for the last 5 years but it looks outdated
16:58 The client want to change the look and content
17:11 David P advised them that they have to be very careful not to lose their web visitors
17:36 So the client basically want a fresh, new design but wouldn’t want to lost the benefit they get of having their regular visitors
17:47 David C says, “Ask yourself if you’re doing it for you or to better solve your customers?”
18:10 There are ways that you can do to redirect old pages to new pages so you don’t lose your SEO power
18:20 But is this case like fixing something that ain’t broken?
18:29 Gradual changes can be done just so you can test and measure if the changes are detrimental to your site
18:47 It seems like the owners want to change the website just because they are bored on how it look but not because it is no longer beneficial to the customers
19:12 It’s quite the same as David P’s friend who wants to change their logo
19:28 They were referred to a graphic artist who said that there was nothing wrong with it
19:56 The graphic artist said that the logo can be retained but just changed the typeface and the layout
21:00 The owners are seeing it everytime but not other people
21:29 What can be done is to clear up the look of the logo but not totally changed
22:08 Other companies have spent thousands with changing their branding but didn’t work out for them
22:31 If ain’t broke, don’t fix it
22:41 Be very careful when you change things that is working for you
23:14 There’s a psychology on how people are looking at the website
23:30 The things above the fold may be placed below the fold
23:54 You don’t want to make people change what they are doing on the website
24:29 The fold we’re referring to are referring to the old large papers of the news papers where you only see the top part when it is folded
24:54 It also may applied to website
25:03 Not all website are responsive where people have to scroll to see what’s at the bottom
26:28 The client might just be having a weblife crisis
26:48 Marketing is a relationship that keeps on changing
27:22 And in all our Q&As, we hit an all-time mark where we just get to answer 2 questions
27:30 Normally, we get to answer 3 or 4 questions
27:50 Warpping up
28:00 If you have any questions, you can contact us through our website, www.davidversusdavid.com
28:09 You can also like our page, www.facebook.com/davidversusdavid
28:16 You can also find us in iTunes and give us glowing 5-star reviews
28:32 You can also like our personal websites David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com
28:36 Goodbye from UK
28:52 Goodbye from Tasmania

Ep.88. Are you guilty of these common marketing mistakes?

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With the multiple platforms, strategy and mechanism to implement a marketing and advertising, it is easy to commit any of the common mistakes. That is why you should always be in the look out to make sure you are not committing any of these irksome errors. In this episode, David Counsell and David Pritchard talk…Continue Reading

Ep.86. How to reel them in: Other types of email headlines for you to use

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Drafting an email takes time and strategy. Never, ever, make send on in a hurry- this can easily result to loss of opportunity. Like fishing, throw the bait, which is your email subject, and then reel them in. This podcast is a follow up on last week’s topic about making good email headlines for your…Continue Reading